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GLOBAL EVENTS AGENCY: BUILDING RELATIONSHIPS WITH BRANDS

Julie brought a confident understanding of our strategic relationships and a sophisticated appreciation of our creative expertise.  She was able to develop our proposition to go to market at speed and with a clear and positive offer that made sense to senior level clients.  I trust Julie to represent our work and build new relationships with her warm and energetic style and she has been wonderful to work with.” 
Sarah CEO & Founder

Situation: Almost 100% of their work was through one partner

Obstacle: Did not have relationships or visibility with global brands looking for a creative fresh approach to live events.

 

Action: Developed and aligned on an actionable marketing & sales strategy that could be implemented within weeks. The strategy focused on calling, outbound campaigning, LI management, creds development and mentored CEO

Results: Over 8 months

First campaign was contacting C suite marketers secured 10 meetings with global brands including, US based tech company, a global publisher, top 5 grocery retailer, global bank, two Pharm companies and utilities company.

Second campaign was using LI 1st connections globally to reengage. 6 meetings with global pharma, Leisure brands and Google

 

Secured 4 briefs. Won two project with new clients worth @£300K 

Informed New website & credentials and built direct relationships with global brands

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