JOIN UP THE DOTS
GROWTH CONSULTANCY FOR MARKETING AGENCIES
EFFECTIVELY JOINING UP MARKETING & NEW BUSINESS TO ATTRACT THE RIGHT NEW CLIENTS
WHY JOIN UP THE DOTS?
The World is constantly changing; reduced budgets, changing consumer and a crowded marketplace.
It is therefore essential to stand out from the crowd by landing your unique, relevant new business proposition. Amplifying this by joining up both your marketing and new business to reach the right clients and build relationships.
By developing a go-to-market growth plan and leveraging each relevant channel you will:
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Attract the right clients
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Attract and retain the best talent
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Retain your current clients
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Create a permanent new business culture
I can help create your proposition, develop the go-to-market plan and excel at rolling my sleeves up to deliver growth.
JULIE MARSHALL CEO
Thank you for visiting my website!
I'm a growth consultant, with an honest, collaborative and flexible approach. I work with entrepreneurs at an executive level to support business growth.
Proven track record in driving income in a B2B environment with a background in new business, sales & marketing. previously worked for a global marketing consultancy, marketing agencies and client side with global brands such as Bacardi - Martini, Rothmans and Courage.
Let's have a chat about your growth strategy and how I can help you.
JOIN UP THE DOTS - CONSULTANCY
Get to Know me
JOIN UP THE DOTS- CONSULTANCY
I set the consultancy up during Covid in Sept 2020
I work as an extension to my clients team.
Delighted to say the average retaining client relationship is over 8 months.
I am responsible for delivering all elements of the work
Sweet spot is supporting independent entrepreneurial agencies 5-40 employees
MY EXPERIENCE
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CONSULTANCY: Global new business director 2016 - 2020
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Responsible for B2B Go to market strategy that increased revenue by over 70%
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Secured 40+ New Global Clients such as Ford, Danone, Duracell, IKEA & Carlsberg
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Responsible for all marketing communications
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Managed a team of marketing executives who implemented the content plan
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Developed global partnership programs with industry bodies and service providers
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Delivered program of + 20 global events
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Launched 3 new digital tools & Implemented 2 new internal CRM systems including Hubspot
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AGENCIES: Client services director 2013 - 2016
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Supported over 35 marketing agencies across all disciplines to grow their business through marketing strategy, proposition development, content planning, outbound activity, social & events
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PROUDEST MOMENT - Secures a £5 million contract for an agency with Emirates
SOME OF THE NEW CLIENTS I HAVE SECURED:
MARKETING EXPERIENCE
I understand the marketing landscape and have worked across these marketing disciplines for both consultants and marketing agencies
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STRATEGY
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MEDIA
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DIGITAL
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CREATIVE & DESIGN
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OPERATIONS
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CAPABILITES
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MARTECH
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CONTENT
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PRODUCTION
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MARKETING PROCUREMENT
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CUSTOMER EXPERIENCE
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USER EXPERIENCE
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DATA ANALYTICS
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BRAND EXPERIENCE
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PACKAGING
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EVENT MANAGEMENT
WHAT WE DO
STRATEGIC SUPPORT
£795 PER DAY
New business challenges including strategy development, improved process and tech, productizing services, agency capabilities and mentoring.
AUDIT & ON-BOARDING
£695 per day
Audit your current marketing & content. Run workshop to agree actions with senior management team.
Develop an integrated sales & marketing plan that will deliver growth
RETAINED SERVICES
£695 PER DAY
Proposition development
Collateral creation
Outbound campaigning
Pitch Management
LinkedIn Strategy
Events Management
Training & Mentoring
The Process
PROJECT PLAN
AUDIT
FRAMEWORK
1 HR CALL WITH PROJECT TEAM TO DISCUSS
- OBJECTIVES
- SCOPE
- TIMINGS
- RESOURCE
- DELIVERABLES
STAKEHOLDER INTERVIEWS
REVIEW
- BUSINESS PLAN
- WEBSITE
- NEW BUS COLLATERAL
- COMPETITOR REVIEW
2HR REMOTE WORKSHOP WITH KEY STAKEHOLDERS
TO AGREE ACTIONS
DEVELOPMENT OF FRAMEWORK & CONTENT PLAN
DELIVERABLES PROJECT PLAN
FINDINGS & RECOMMENDATIONS
FRAMEWORK & CONTENT PLAN
COMPLETE IN 4 WEEKS
TACTICAL ACTIVITY
PROPOSITION DEVELOPMENT
OUTBOUND CAMPAIGNING
PROPOSAL WRITING
NEW BUSINESS
COLLATERAL
EVENT MANAGEMENT
TRAINING & MENTORING
PROJECT OR RETAINED BASIS
FLEXIBLE
The Process
PROJECT PLAN
AUDIT
STRATEGIC PLAN
CALL WITH PROJECT TEAM TO DISCUSS
- OBJECTIVES
- SCOPE
- TIMINGS
- RESOURCE
- DELIVERABLES
STAKEHOLDER INTERVIEWS
REVIEW
BUSINESS PLAN
WEBSITE
NEW BUS COLLATERAL
COMPETITOR REVIEW
RECOMMENDATIONS
WORKSHOP WITH STAKEHOLDERS
TO AGREE PLAN AND KEY ACTIONS
DEVELOPMENT OF SALES & MARKETING PLAN TO INCLUDE CONTENT PLAN
DELIVERABLES PROJECT PLAN
FINDINGS & RECOMMENDATIONS
MARKETING & NEW BUSINESS PLAN
COMPLETE IN 4 WEEKS
TACTICAL ACTIVITY
PROPOSITION DEVELOPMENT
OUTBOUND CAMPAIGNING
PROPOSAL WRITING
NEW BUSINESS
COLLATERAL
EVENT MANAGEMENT
TRAINING & MENTORING
PROJECT OR RETAINED BASIS
FLEXIBLE
IAN HUMPHRIS
CEO NOKAMO : CLIENT
Julie is a pro-level super noodler. A relentless, outbound, new biz weapon. Her broad and senior level marketing experience has elevated ‘our’ introductory comms to a level not usually associated with this type of effort enabling proper peer-to-peer conversations with bona midi marketing decisions makers and execs. This has been invaluable in sorting the wheat from the chaff - which starts with her knowing who to go after, where to find them and how to engage. The results…meetings…the end! Thanks Julie!
Phone Me for a chat
PHONE NUMBER
+44 (0) 7851 057791
EMAIL ADDRESS