Marketeers are masters at adapting to the changing consumer, it’s what you do! I’ve certainly seen a plethora of new products and services launched that tick new boxes for your current clients.
To drive growth, it’s essential to productise your new box of tricks to different prospects. Granted, they may operate in alternative markets, taking you and the team out of your comfort zone.
Building a new pipeline from cold is a scenario many of my clients have grappled with, and it’s not just about getting on the phone or setting up a webinar. In these times you will need a solid marketing & sales strategy that is fully aligned to your business aspirations, with a clear proposition that resonates across all marketing and sales touch points.
Accountability whilst nothing new, remains a challenge, especially when you are juggling a million different changing priorities and you have a SLT, investors, a board, who have clearly set out their expectations in terms of the metrics.
This is where Join up the Dots can help. I have significant experience working with SLT’s at agencies and consulting firms. Reviewing all elements of their marketing and new business process.
We have developed go-to-market growth strategies and modern marketing & sales plans that successfully generate leads and close sales.
Join up the Dots can also support the delivery of the plan, whether it be: Collateral development
Outbound activity, Pitch support, Events, LI strategy and Content development.
Please give me a call or drop me an email to chat about your new services.
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